The 19 Best Super Bowl Commercials of All Time
From Betty White to Britney Spears.
Super Bowl LII airs on February 4 and, as excited as you might be for the game or the halftime show (starring Justin Timberlake, NBD), you can't deny the power of the ads that run during the event. Here's a look back at some of the best Super Bowl commercials of all time.
Snickers — "Betty White"
In 2010, Snickers kicked off their now-iconic "you're not you when you're hungry" campaign with this Super Bowl ad featuring Betty White. The actress, who was 88-years-old at the time, proved she was still America's sweetheart.
Wendy's — "Where's the Beef?"
Not only did this Wendy's ad set a major precedent for comparative advertising, the slogan transcended the ad itself, becoming a phrase we use to describe anything that doesn't seem quite legit. Such an advertising win.
Pepsi — "Your Cheating Heart”
The Coca-Cola delivery man "cheating" on his cola with Pepsi was everything you need an ad to be—memorable, hilarious, and focused on the product.
Old Spice — "The Man Your Man Could Smell Like"
The Old Spice Man commercials were perfectly meme-able and basically made for the internet era.
Monster.com — "When I Grow Up"
Monster.com used to be the go-to site for job seekers, and nothing will motivate you to take your career to the next level like kids reminding you just how much your dead-end job wasn't your dream.
McDonald's — "The Showdown"
Before Space Jam, there was this McDonald's ad, which teamed Michael Jordan and Bugs Bunny up for the first time.
Pepsi — "Cindy Crawford"
Is there anything more '90s than Cindy Crawford sexily drinking a Pepsi? Probably not.
Beyoncé - "The Formation World Tour"
In 2016, Beyoncé performed in the Super Bowl and made history as the first artist to buy one of the show's coveted ad slots, which she used to promote her stellar Formation World Tour.
Apple — "Introducing Macintosh"
Perhaps no commercial in history has changed the advertising game more than Apple's 1984 "Introducing Macintosh" ad, which was honestly more like a short film than a traditional ad.
Google — "Parisian Love"
This ad will simultaneously remind you about everything you love about Google and make you want to scrub your search history/cookies/etc.
Always — "Like a Girl"
Always' 2015 "Like a Girl" commercial was empowering, feminist, and everything we need more of in the media.
Volkswagon — "The Force"
Star Wars fans will still love this commercial, which is a modern classic.
Clash of Clans — "Liam Neeson"
Liam Neeson leveraged his reputation as the badass action star from Taken for this ad for Clash of Clans, a popular mobile game.
No More — "Listen"
This ad was the first ever PSA about domestic violence and sexual assault to air during the Super Bowl and it still resonates today. The NFL actually donated the air time.
Doritos — "Live the Flavor"
This commercial was the first winner in Doritos' now-famous “Crash the Super Bowl” campaign. The hilarious, fan-made ad will go down in Super Bowl ad history.
Budweiser — "Budweiser Frogs"
The Budweiser Frogs ad is definitely among the most iconic of all time. People couldn't stop quoting the frogs.
E-Trade — "E-Trade Baby"
The E-Trade Baby debuted in 2008 and was so popular, it became a Super Bowl fixture.
Pepsi — "Britney Spears"
Britney Spears' 2001 Pepsi ad plays out like a music video, in the best way.
Mountain Dew — "Puppymonkeybaby"
This 2016 ad makes no sense, and that's part of its charm.
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